Eric Trump Holds Firm on $1 Million Bitcoin Target as Wall Street Joins the Conversation
Date: 2026-02-19
If there was any doubt about where Eric Trump stands on Bitcoin, the World Liberty Forum put it to rest. Speaking at the Mar-a-Lago event on February 18, the co-founder of World Liberty Financial and Co-CEO of American Bitcoin Corp made no effort to soften his long-standing price target: one million dollars per coin, and he's not backing down.
"I've never been more bullish on Bitcoin in my life," Trump told CNBC on the sidelines of the forum, which brought together top Wall Street executives, crypto founders, and U.S. regulators under one roof for the first time. "I do think it hits a million dollars. I think it's one of the greatest performing asset classes we've ever seen."
The remarks carry more weight when set against the current market backdrop. Bitcoin has shed roughly 45% from its all-time high of $126,198 reached in October 2025, hovering around the $67,000–$68,000 range at press time. The Fear & Greed Index recently touched levels indicative of extreme fear, with long-term holders showing signs of increased selling pressure according to on-chain data from CryptoQuant. In that environment, doubling down on a seven-figure price target is either conviction or theater — and Trump has consistently framed it as the former.
His argument rests on a few pillars. First, historical performance: Bitcoin climbed from roughly $16,000 three years ago to where it sits today, delivering average annual returns of approximately 70% over the past decade. Second, supply constraints: with only 21 million coins ever to exist and nearly 20 million already in circulation, Trump argued that accelerating institutional demand colliding with fixed supply makes the math straightforward. Third, regulatory tailwinds: "We went from zero to one hundred instantaneously," he said of the current administration's posture toward crypto, calling the United States the clear leader in the global digital revolution.
On that last point, he cited the involvement of Fidelity, Charles Schwab, JPMorgan, BlackRock, and Goldman Sachs as evidence that the industry has moved from the fringes to the mainstream. His sentiment was underscored at the very same forum by Goldman Sachs CEO David Solomon, who disclosed that he personally holds a small amount of Bitcoin — a remarkable admission from the head of one of the most traditional institutions in global finance. Solomon was careful to characterize his position as minimal and himself as more of an observer than a proponent, but the symbolism was not lost on attendees.
Donald Trump Jr. also appeared at the forum, where he focused his remarks on USD1, the WLFI stablecoin, calling it the fastest-growing stablecoin in history and predicting it would bring trillions of dollars into the broader economy. Both brothers linked their family's deep dive into crypto to events in 2021, when they say financial institutions closed hundreds of accounts connected to the Trump Organization, effectively forcing them to explore decentralized alternatives. That experience, they argued, was not just formative — it was instructive about the vulnerabilities of relying solely on traditional banking infrastructure.
Beyond the speeches, World Liberty Financial announced two new partnerships during the forum. One involves the tokenization of loan revenue interests tied to the Trump International Hotel & Resort in the Maldives, developed in collaboration with DarGlobal PLC and managed through the Securitize platform. The other is a stablecoin infrastructure deal with Apex Group, a $3.5 trillion asset servicer, which contributed to an 18% rally in the WLFI token during the event.
Coinbase CEO Brian Armstrong, also present at the forum, offered a measured take on Bitcoin's recent weakness. He attributed the price decline primarily to market psychology rather than deteriorating fundamentals and dismissed macro-political factors as a driver. His view aligned with the broader tone of the event: short-term turbulence is noise, structural adoption is the signal.
For Bitcoin to reach $1 million, it would need to appreciate roughly 14x from current levels — and that kind of return, while extraordinary by any traditional measure, is exactly what long-term holders have come to expect from an asset that few took seriously when it was trading in double digits. Whether Trump's timeline is realistic or aspirational almost misses the point. What matters is that the people saying it out loud are no longer fringe voices; they are executives, family members of sitting heads of state, and, quietly, the CEOs of institutions that once dismissed crypto as a passing fad.
The next move is Bitcoin's to make.
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